Taking store launches and automation projects this quarter

I launch stores and conversion websites on a platform I built, then automate the rest.

Not a freelancer and not a template shop. A Siliguri studio building D2C stores and conversion websites for the Northeast, the rest of India and remote clients, on AiMonk, the ecommerce platform I own. AI is how custom work fits budgets that usually only buy a theme.

Currently buildingD2C stores on AiMonk

View services Start a store Contact me

workflow.run()

DiscoverReels, search, Maps
StoreBranded, mobile-first
WhatsAppTrust and follow-up
CheckoutUPI, COD, GST
RepeatTracked, automated

Based in: Siliguri, West Bengal, India
Currently: Founder, AiMonk
Focus: AiMonk stores & conversion

01About

A studio that owns the commerce stack.

Founder of AiMonk, the platform the stores run on. A studio in Siliguri selling productized work to the Northeast, India and remote clients, not hourly freelance.

I do not sell freelance gigs or template installs. I run a commerce studio from Siliguri, the corridor town that connects the Northeast to the rest of India, building conversion websites, D2C store launches and WhatsApp automation for a region most studios never quote for. Selling from here has its own problems — what a build in Siliguri actually involves.

Most agencies resell Shopify or WordPress. I own the infrastructure. Stores run on AiMonk, the multi-tenant platform I built for Indian payments, COD, GST and shipping, so a brand in Siliguri or Gangtok gets the same stack as a D2C founder in Pune or an operator abroad.

AI is not the pitch, it is the reason the maths works. It compresses the build, so a business in a tier-two market can afford custom commerce instead of settling for a theme, and so the follow-up keeps running long after launch.

AiMonk ecommerce platform
D2C store launches
Conversion websites
WhatsApp automation
Razorpay, UPI, COD
GST invoicing
Shiprocket / Delhivery
AI-assisted delivery
Siliguri · Northeast · India · remote

Technologies in the stack

Across 7 disciplines, all listed below

Case studies documented

Problem, approach and outcome — not a logo wall

Commerce platform, owned

AiMonk — what the stores actually run on

02Services

Three offers. Not a freelance menu.

Productized work a business can buy: a store on the platform I built, a conversion site, or a WhatsApp sales desk. Scope is fixed so delivery stays fast, and every project is quoted against it. Each one is argued in full on its own page.

013–5 weeks
D2C / Instagram store on AiMonk
Fixed scope, quoted per project
Reels and DMs become a branded store: catalogue, UPI, COD, GST invoice, shipping, WhatsApp follow-up. Deployed on the platform I built, not a generic theme.
- Template + brand setup
- Razorpay / COD
- Shiprocket or Delhivery
- WhatsApp order path
A live Indian store you own, with orders in one admin.
What moves off Instagram, and what stays
022–4 weeks
Conversion website
Fixed scope, quoted per project
A high-craft marketing or personal-brand site for coaches, clinics and local businesses that need to be found in Siliguri, across the Northeast and India, and internationally.
- Custom design system
- Local + national SEO
- Lead forms
- Analytics
A site that converts traffic instead of a brochure PDF.
The five questions a visitor asks
033–6 weeks
WhatsApp sales desk
Retainer, quoted per project
Automate the repetitive chats: qualify, confirm COD before dispatch, recover abandoned carts, escalate the real sale to a human.
- Cloud API setup
- Qualification flows
- COD confirm
- CRM logging
Fewer missed DMs, COD confirmed before dispatch, a pipeline you can measure.
The COD confirmation workflow, step by step

03Before you commit

Two things worth reading before you spend anything.

Neither of these is a pitch. One helps you decide whether a custom build is the right spend at all; the other is what your store has to handle regardless of who builds it.

Decide first
“Should I be paying anyone to build this?”
Shopify, or something custom?
Real INR pricing, the India-specific payments detail that changes the arithmetic, and an honest account of when a hosted platform is the better answer — including when it is the answer I would give you.
Get it right early
“What does my store have to be able to do?”
What GST asks of your store software
HSN and SAC, what a compliant tax invoice has to carry, and the fields to insist on before the first order exists — because retrofitting this after a year of orders is the expensive way.

04Expertise

Platform, sites, automation, custom work.

Four capabilities behind the offers: the ecommerce platform I built, conversion websites, WhatsApp sales desks, and custom product engineering when a template is not enough.

01
AiMonk ecommerce platform
Multi-tenant stores I can deploy for you: hosted storefront, admin, Razorpay, COD, GST invoices, Shiprocket and WhatsApp — owned rather than rented, which changes the economics in ways worth checking against a hosted platform before you decide.
- Multi-tenant storefronts
- India payments & COD
- GST + logistics
- Headless APIs
02
Conversion websites
Marketing and personal-brand sites built to rank locally in Siliguri and across the Northeast, nationally in India, and for remote or global search. Fast, accessible, structured for answer engines.
- SEO for local + India + global
- Performance budgets
- Lead capture
- Design systems
03
WhatsApp & AI automation
Sales desks that qualify, confirm COD, recover carts and log every chat, on the channel Indian buyers already use.
- Lead qualification
- COD confirmation
- Cart recovery
- CRM handoff
04
Custom product engineering
When a brand outgrows a template: headless storefronts, dealer portals, internal tools. Built as production software, not a weekend plugin stack.
- Discovery to launch
- APIs & data flow
- Instrumentation
- Iteration

05Selected work

The platform, the storefronts, the client sites.

Real work with names on it: AiMonk as commerce infrastructure, WhatsApp as the Indian close, and client builds for a Siliguri service brand, a Himalayan D2C product and an equity research firm.

01Product

AiMonk

Multi-tenant ecommerce platform

Role: Founder & architect

Next.js
NestJS
PostgreSQL RLS
Razorpay
Shiprocket

Discuss a project like this

aimonk.io

Problem: Indian D2C and Instagram sellers are stuck between cheap DIY builders and Shopify fees: no GST-native invoicing, weak COD, WhatsApp as an afterthought, and no way for an operator to launch many branded stores from one backend.
Approach: Built the platform instead of reselling someone else’s. Multi-tenant Postgres with row-level security, a Next.js storefront per tenant, India payments and logistics first, WhatsApp retention wired in.
Solution: Hosted storefronts and admin, Razorpay and COD with OTP, GST invoices, Shiprocket and Delhivery, Interakt WhatsApp hooks, visual page builder, Northeast India templates, and a headless API for custom fronts.
Outcome: A deployable commerce stack for Siliguri-to-national D2C: signup to branded store without assembling six vendors. Live marketing at aimonk.io.

Key challenges

True tenant isolation at the database, not just a client_id filter in app code
COD, UPI and GST as core checkout, not plugins
Storefront customisation that operators can use without a developer on every edit

02Product

WhatsApp commerce layer

Sales automation on AiMonk

Role: Platform engineer

WhatsApp Cloud API
Interakt
BullMQ
Node.js
Webhooks

Discuss a project like this

whatsapp commerce layer.app

Problem: Orders still die in Instagram DMs and screenshot-UPI. Broadcast tools exist; the missing piece is a store + WhatsApp path that logs every order and confirms COD before dispatch.
Approach: Treat WhatsApp as the conversation layer, not the database. Catalogue and checkout live on the store; Interakt (and similar) carry updates, recovery and confirmation.
Solution: Abandoned-cart and order templates, COD confirmation before ship, and a single admin for store plus chat, so the owner is not running a notebook and a Business app.
Outcome: The Instagram-to-order journey becomes a system: discovery on social, money on rails you control, follow-up on WhatsApp.

Key challenges

Consent and template policy for Indian WhatsApp Business API
COD intent vs prepaid without killing conversion
Keeping chat history attached to the order record

032026

manish-sharma.co.in

Conversion marketing site

Role: Design & engineering

Nuxt
TypeScript
JSON-LD
Vercel

Discuss a project like this

manish-sharma.co.in

Problem: A personal site that only lists technologies does not convert Indian buyers. Freelancer pages race to the bottom on price and have nothing unique to rank for.
Approach: Build the studio site the way a client site should be built: productized offers, INR, local-to-global SEO, and proof of the platform, not a stack dump.
Solution: Custom design system on Nuxt, structured data for Person and ProfessionalService, Siliguri + India + worldwide area served, and offers a business can actually buy.
Outcome: The portfolio is the lead engine: unique because the commerce platform is owned, findable locally and nationally, and aimed at conversion rather than a CV.

Key challenges

Saying studio, not freelancer, without sounding like a 40-person agency
SEO for Siliguri, India and remote in one page
Keeping motion, accessibility and Core Web Vitals on the same site

04Client

Puja's Nail Studio

Local service conversion site

Role: Design & engineering

Vite
Structured data
Calendly
Google Ads
Vercel

Discuss a project like this

pujanails.com

Problem: A home-service nail studio in Siliguri had no way to be found by the people searching for it. Discovery lived in Instagram and word of mouth, and every booking turned into a manual back and forth before a slot was fixed.
Approach: Treat it as a local search and booking problem rather than a brochure. Structure the services and prices as real content, mark the business up so Google can read it, and put the booking action in front of the customer on every screen.
Solution: A fast site with per service pages and pricing, rich local business and FAQ structured data, WhatsApp and call actions in the hero, a Calendly slot picker, and Google Ads conversion tracking wired to the booking events.
Outcome: Search, ads and social now land on one page that answers the price question and books the slot, instead of turning every enquiry into a conversation.

Key challenges

Ranking for home service intent in Siliguri, not generic salon terms
Publishing real starting prices without capping the higher value bridal work
Keeping booking one tap on mobile, where nearly all the traffic is

05Client

O2 Himalaya

D2C Shopify storefront

Role: Storefront & content build

Shopify
Liquid
Dawn theme
Razorpay
INR checkout

Discuss a project like this

o2himalaya.in

Problem: Portable Himalayan oxygen is an unfamiliar product with a medical claim attached. A plain product page does not sell it, because the buyer has to understand altitude sickness and trust the certification before price matters.
Approach: Build the education and the storefront as one path. Lead with the proof points a cautious buyer checks first, purity, drug licensing and portability, then carry that into the product and pack selection.
Solution: A Shopify build with custom sections for the science and certification story, dedicated learn pages, and multi pack variants from single can to family pack priced in rupees with Indian shipping.
Outcome: The store explains the product and sells it in the same visit, so the brand is not paying to send traffic to a page that leaves the main objection unanswered.

Key challenges

Making a medical claim legible without overstating it
Multi pack variants that read as value rather than upsell
Custom sections on Dawn without losing theme upgradability

06Client

EquityLiveResearch

Advisory lead generation site

Role: Design & engineering

Next.js
TypeScript
Market data
Vercel

Discuss a project like this

equityliveresearch.vercel.app

Problem: Indian equity advisory is crowded with tip sellers, so a research led firm has to signal process and compliance immediately or it reads like every other stock tips page.
Approach: Design for credibility first. Put the method, the risk controls and the disclosures where a sceptical investor looks, and make the consultation the single clear next step.
Solution: A Next.js site with a live market snapshot, four clearly separated service disciplines, client proof, plainly labelled risk disclosure, and consultation booking as the primary action throughout.
Outcome: A site that argues for process over promises, which is the only durable differentiator in a category built on noise.

Key challenges

Showing market data without it reading as investment advice
Regulatory disclosure that is honest and still legible
Building trust for a firm without a long public track record

06AI & Automation

The repetitive middle of a process should not need a human.

Most businesses do not need “an AI”. They need WhatsApp follow-up, COD confirmation, or one workflow to stop eating a person's week. AI is how I build and run those systems fast enough to be worth buying. This is how I take one apart.

01
Identify
Find the workflow that is quietly costing the most time.
02
Analyse
Map every step, decision and exception as it actually happens.
03
Design
Decide what must stay deterministic and where AI adds judgement.
04
Automate
Build it, with guardrails, validation and human checkpoints.
05
Integrate
Wire it into the systems the business already runs on.
06
Optimise
Measure, tune prompts and logic, expand the scope.

01queued
Input
User, event or data source
A form submission, an inbox, a webhook, a spreadsheet, a support ticket. Wherever the work currently arrives.
02queued
AI Processing
Understand & extract
Language models classify, summarise and extract structure from messy input, with validation on every field.
03queued
Decision Engine
Rules + reasoning
Deterministic rules handle what must be predictable; the model handles judgement. Ambiguity escalates to a human.
04queued
Automation
Do the work
Documents generated, records updated, messages sent, jobs queued. The repetitive middle disappears.
05queued
API Integrations
Systems of record
CRMs, ERPs, commerce platforms, data warehouses and internal services stay in sync, with retries and idempotency.
06queued
Business Outcome
Measured & observable
Every run is logged, traced and measurable, so the workflow can be trusted, tuned and safely expanded.

Where this gets applied

AI agents
AI workflow automation
LLM integrations
API automation
Business process automation
Recommendation systems
Data processing pipelines
AI-assisted customer experience
Internal tools
SaaS automation
E-commerce automation
Custom AI solutions

07Problem solving

Every hard problem gets the same seven passes.

Not a methodology I sell, just the loop I actually run, whether the problem is an architecture decision, a broken deployment or a process nobody has questioned in three years.

Step 1 of 7

Understand

Sit with the problem before proposing anything. Talk to the people doing the work today.

The loop does not end at “ship”. It ends at “measurably better”, then starts again.

08Experience

Where the work has happened.

AiMonk as the commerce product. Studio services from Siliguri for the Northeast, India and remote clients.

Founder
AiMonk
Current PresentSiliguri / Remote
Building a multi-tenant ecommerce platform for Indian D2C: hosted storefronts, admin, Razorpay, COD, GST, Shiprocket, WhatsApp, and headless APIs, so studio clients launch on infrastructure I own.
- Tenant isolation with PostgreSQL row-level security
- India-native checkout: UPI, COD, GST invoices
- Storefront builder, Northeast templates, partner APIs
Web & Ecommerce Developer
Independent / Freelance
OngoingSiliguri / Remote
Client work that became the studio. Conversion sites and D2C storefronts shipped end to end for local service businesses, Indian product brands and advisory firms, each one built around the way that business actually takes an order.
- Local service SEO and booking flows for a Siliguri home-service brand
- Shopify storefront and content pages for a Himalayan D2C product
- Lead-generation site with market data and compliance copy for an equity research firm

09Technical stack

Tools I reach for, and why they stay.

Nothing here is chosen for novelty. Each one earns its place by being predictable under load and pleasant to hand to the next engineer.

TypeScriptLanguages
JavaScriptLanguages
HTMLLanguages
CSSLanguages
SQLLanguages
ReactFrontend
Next.jsFrontend
VueFrontend
NuxtFrontend
Design systemsFrontend
Node.jsBackend & APIs
RESTBackend & APIs
GraphQLBackend & APIs
WebhooksBackend & APIs
QueuesBackend & APIs
LLM APIsAI & Automation
AI agentsAI & Automation
Prompt engineeringAI & Automation
Vector searchAI & Automation
Workflow automationAI & Automation
PostgreSQLData
MongoDBData
RedisData
AnalyticsData
VercelCloud & Platform
AWSCloud & Platform
DockerCloud & Platform
CI/CDCloud & Platform
Edge runtimesCloud & Platform
AiMonk platformCommerce
Multi-tenant storesCommerce
Razorpay / CODCommerce
GST invoicingCommerce
Headless APIsCommerce

10Contact

Ready to launch a store or a conversion site?

Instagram sellers, D2C brands, and local businesses across Siliguri, the Northeast and the rest of India: start with one of the three offers. Founders elsewhere who want India-ready commerce: same form, INR or a scoped remote engagement.

Siliguri, West Bengal, India, working with teams worldwide

I launch stores and conversion websites on a platform I built, then automate the rest.

D2C / Instagram store on AiMonk

Conversion website

WhatsApp sales desk

Shopify, or something custom?

What GST asks of your store software

AiMonk ecommerce platform

Conversion websites

WhatsApp & AI automation

Custom product engineering

AiMonk

WhatsApp commerce layer

manish-sharma.co.in

Puja's Nail Studio

O2 Himalaya

EquityLiveResearch

Identify

Analyse

Design

Automate

Integrate

Optimise

A run, end to end

Input

AI Processing

Decision Engine

Automation

API Integrations

Business Outcome

Where this gets applied

Understand

Founder

Web & Ecommerce Developer